There’s never been a better time to break into the childcare industry. Whether you’re hoping to escape the corporate world by starting your own business or reenter the workforce after taking some time to raise children, there’s no doubt that you have an overwhelming number of options to choose from.
While the nannying industry might not have been your first thought when researching opportunities, the fact is that now is a better time than ever to break into this growing field. And with an experienced brand like Jovie to support you, you’re more likely to leverage your investment to the fullest.
An Increased Demand for Nannies and Sitters
The number of childcare workers like nannies is projected to grow by 14% through 2022. Some analysts believe that the reason for this growth is an increase in disposable income, allowing more families to invest in a regular nanny to help care for children. This has been great news for the Jovie brand. As we’ve expanded across 30 states, we’ve certainly noticed a strong demand for the services of our nannies and sitters. Given that those services are high-quality and booked at the convenience of one’s fingertips, we’ve enjoyed a competitive edge in the growing nannying industry.
A Large Pool of Potential Customers
In 2017, children under 18 made up nearly 23% of the U.S. population – that’s 73.7 million kids! Our prospective customers are any families with children, so as you can see, there’s huge potential for businesses like Jovie in the childcare industry. When you also consider that 46% of two-parent homes are supported by both parents working full-time, you can appreciate that there’s a real need for high-quality nannying and babysitting. Our franchisees have a leg up on the competition because we provide them with numerous resources that:
- Get the attention of prospective customers
- Help them attract and retain clients as well as highly-qualified employees
- Set and achieve growth goals
Breaking into an industry of this size can be intimidating, but our expertise makes it possible for you to make the transition with confidence, knowing our team is behind you every step of the way.
If you’d like to take a deeper dive into the childcare industry, we can provide you with more details! Contact us today to learn more.
